Science Cosmos Case Study
CLIENT SUCCESS STORY
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CLIENT OVERVIEW
About Science Cosmos
- Industry:
- Education
- Country:
- United States
- Website:
- sciencecosmos.com
- Services:
- Search Engine Optimization, Google Places Optimization
SCIENCE COSMOS is a fun learning program, where children develop an interest in science, technology, math, arts and engineering. Students love the program, because they learn by building and discovery, all in a fun environment.
Children learn science and engineering concepts while they build models and machines on their own, using Lego, Knex, robots, electronic circuits, and other tools. Students participate in courses such as Lego engineering, Robotics, Python coding, STEAM-ing Gaming program, and many more while they learn STEAM concepts.
- The team at Science Cosmos felt that their website was limiting their ability to reach their target audience – young people (and their parents) who would be interested in enrolling on one of the Science Cosmos courses. It was hard for the marketing team to identify the most effective keywords to use, especially as the business was serving three different locations which operated independently of each other: Ashburn, Chantilly, and Howard. Although they had attempted some online marketing internally, they recognised that they were working in a highly technical niche with a specialist lexicon and a niche audience.
- They realised that an effective digital strategy would require some detailed underpinning research and the development of a much more focussed strategy if they were going to recruit local students to each of their three centres.
- After searching online for a firm with a proven track record delivering SEO results, owner Ramesh Rao came across our website. Impressed with our client testimonials he asked us to help address the challenges the firm was facing.
- After reviewing the current website, it became clear that it needed to be completely redesigned with a fresh focus on an improved user experience and better SEO results. Creating an easily accessible user experience (UX) should make it easy for customers to find the information they are looking for, reducing the number of clicks required and, as a consequence, helping to improve conversion rates. All our UX work is based on thorough research so we can predict the website visitors needs and make it easy for them to reach the relevant content.
- A programme of detailed research was completed to identify the most relevant and geo-targeted keywords to help refine the web traffic going to the site, ensuring that we are targeting the right area with the right content. Accurate location targeting ensures that SEO works most effectively for specific target audience in the three locations that Science Cosmos wanted to reach. This approach not only helps with leads and conversions but helps to achieve the highest page rankings where there is more likelihood of new students enrolling on the courses.
- On-page SEO was then developed to enhance search engine rankings. We spend considerable time ensuring that title tags, URL structure, page content and image alt text works together to reinforce the authority of the page, so that Google’s search results give the page a higher-ranking position. This is also supported by off-page techniques which were deployed to create high-quality backlinks to further improve search engine visibility. We also created a Google My Business listing for all three locations and optimized these with a local map presence
CHALLENGES WE IDENTIFIED
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Limited search presence reduced website traffic, engagement, and growth opportunities.
Important keywords struggled to achieve competitive rankings in search results.
The website was not generating enough qualified inquiries or conversions.
Technical barriers negatively impacted crawlability, indexing, and overall performance.
PROJECT GOALS
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Improve search visibility and attract more qualified website visitors.
Achieve stronger rankings for high-value and business-critical keywords.
Increase inquiries, conversions, and qualified customer opportunities.
Expand online presence and improve brand recognition across search platforms.
OUR STRATEGY & APPROACH
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Identified valuable search opportunities aligned with business objectives and intent.
Resolved technical issues affecting website performance, indexing, & crawlability.
Optimized content, metadata, headings, and page structure for SEO.
Developed optimized content targeting users throughout the buying journey.
Strengthened website credibility through strategic backlink acquisition and outreach.
Enhanced local search visibility through optimization and citation management.
Tracked campaign performance and continuously refined optimization strategies.
RESULTS ACHIEVED
Results & Performance Metrics
Review measurable growth, performance improvements, and campaign outcomes achieved through strategic digital marketing.
keywords on Search Engine first page
keywords on Google Map Pack 3
Increase in Organic traffic
Increase in Analytics Goal Conversions
Increase in Search Engine Visibility
OUR TOOLSTACK
Tools We Used
CLIENT FEEDBACK
What Our Client Says
Hear directly from clients about their success.
“If you are looking to really take your business to the next level, then you want Ash and his team at eSign. With quality service and dedicated employees, we genuinely felt that they had our best interests at heart. We achieved significant growth virtually overnight. Thank you”
– Ramesh Rao
Product Manager, Science Cosmos
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